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Integrating the Maxxing solution with Customer Environments

A Structured Integration Plan that Fits the Retailer's Needs

The Maxxing offer is built upon numerous principles and connectors that allow for a quick and easy integration with existing environments without creating more strain or requiring dramatic changes to the existing model.

Because the user interface and campaign manager can be entirely customised, each business process owner will easily find the view best suited to their operational expectations, with the ability to modify them at any time without requiring technical adjustments.

Each retailer is fully involved in the integration stage in order to ensure that they understand and agree with all workflows e.g. promotion and coupon creation process, product management, etc. while constant dialogue ensures further technical and functional additions are included in our release plan.


Technical and Functional Integration

The Maxxing software suite embeds all the technology required for it to operate smoothly and seamlessly. Only the operational data needs to be integrated, which is carried out very quickly at a much lower cost.

Integration is therefore carried out under 2 key aspects:

  • Technical
  • Positioning of technical resources in the client IT system using new or current equipment.
  • Review of Maxxing requirements in an operational context (data exchange, batch schedules, etc.)
  • Implementation of two-way exchanges allowing Maxxing to get data from and feed data into the retailer's value chain.
  • Documentation and training of retailer teams on how to manage the Maxxing suite from an operational standpoint.
  • Scoping of project operations in order to meet the retailer's structuring commitments.
  • Regular service verification
  • Functional
  • Identify needs and expected results in order to teach business teams how to best use Maxxing tools, from promotion design to feedback analysis.
  • Provide guidance as to how best design promotions with respect to the retailer's strategy.
  • Configure tools so as to comply with promotion assignment priorities and the arbitration of cumulative offers by identifying standard practices explained to the shopper when describing terms and conditions or in any relationship management effort.

Integration Methodology

Our method includes 7 steps:

  • Install

Once the project's objectives are clearly defined, we can:

  • Craft a technical architecture overview
  • Work out server sizing
  • Install and configure development and pre-production servers
  • Load test data
  • Discover

This step can be carried out at the same time as 1 - Install. During this step, current and new business processes are analysed and functional needs are broken down into concepts, each of which is proved during a product demo. At the end of the step, the project scope and schedule and all involved Maxxing staff are clearly identified.

  • Design

The functional and technical specifications of every identified requirement are defined through thorough design prior to project implementation. Several workshops are provided to retailer teams in order to identify test marketing scenarios and training strategies as well as client software interfaces and the final technical architecture.

  • Develop

During this step, specific changes or functions are developed in the following areas:

  • Add/modify GUI
  • Add/modify business objects
  • Add/modify integration interfaces (item, customer, store datastream, etc.)
  • Add/modify installation script

After delivery, compliance test runs are carried out. They are first performed on a per module basis and then over the whole architecture.

  • Validate

The solution and specific routines are installed in the pre-production environment. User acceptance tests are then carried out together with performance tests in order to make sure that all business, functional and technical objectives are met.

After testing, validation is confirmed by Maxxing together with the retailer.

  • Rollout

A preparatory meeting is held during which the cutover plan is defined and the migration, technical support and rollout plans are verified. Training is provided to retailer staff and migration can start.

  • Support

Maxxing is in charge of level 3 support and possibly other levels as decided by the retailer. Final project documentation is provided and incident management training is provided to store support covering all aspects of the technical architecture i.e. reporting, supervision and a list of possible issues.

 
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