Implementing a Customer Communication Strategy Across All Touch PointsAddressing Different Consumer Segments Through Multiple Touch PointsThe Web has caused a profound shift in consumer shopping habits and now plays a critical role in any modern customer communication strategy. Similarly, smartphones and tablet computers have become new customer touch points that enable retailers to communicate differently depending on the targeted consumer segment. In a world in which multiple media, sales channels and touch points now coexist, mobile marketing addresses a large number of key requirements such as boosting customer loyalty and increasing website traffic through personalised, interactive and instant messages. Maximising the Impact of Promotions Through Multiple Channels and Touch PointsBoosting the impact and performance of promotional offers through multiple channel and touch point delivery allows retailers to:
All touch points are supported:
Through robust document life cycle management - a standard feature included our solution - and the use of powerful design tools included in the Tailored Promotions module, the retailer can easily communicate using all touch points, develop service offerings, and quickly achieve higher rates of customer satisfaction. Maxxing's promotion execution engine supports all sales channels (e.g. store, e-commerce websites, mobile phone applications, ec.) and makes it easy to support customers migrating across channels.
With all loyalty programme offers and rewards available at any time, the retailer can now interact with his customers wherever and whenever they shop: at the store, at the checkout, at home, at the office, in the street, etc. The right tools to manage the customer relationship and generate more shopping at the store, on the Web site or through a mobile phone application! Deploying promotional offers to multiple touch points makes loyalty programmes more consistent and enables the retailer to reach consumers when they shop through better understanding of their preferences, buying habits and shopping behaviour. |
MAXXING at the 2012 Cegid Retail Forum
MAXXING at the 2012 Cegid Retail Forum – Paris, France – March 29, 2012
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MAXXING at the 2012 Cegid Retail Forum
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Thank you for visiting us at RBTE 2012!
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MAXXING at the 2012 Cegid Retail Forum
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
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MAXXING at the 2012 Cegid Retail Forum
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
MAXXING exhibits at RBTE on March 13-14 at Earls Court in London, UK...
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MAXXING Newsletter March 2012
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MAXXING at the 2012 Cegid Retail Forum
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
MAXXING exhibits at RBTE on March 13-14 at Earls Court in London, UK...
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MAXXING Newsletter March 2012
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Thank you for visiting us at RBTE 2012!
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Retail Business Technology Expo 2012: Come and see us at booth 720!
MAXXING exhibits at RBTE on March 13-14 at Earls Court in London, UK...
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